Super-flex Reward Marketplace to Engage Employees

Category: Public Sector

Major public transport operator in Hong Kong with 15,000 employees. Client sought a flexible benefit platform for their employees that would allow them to make instant redemptions on wellness and lifestyle products and digital vouchers. In addition to flexible benefits, the organisation considered implementing an employee recognition platform to strengthen their culture of appreciation among transport staff.

Challenges

• Very large company with employees that are constantly on the move.
• Employee benefit claims were manually approved and processed
• Managing vouchers and merchants was time-consuming

Solution

• Employees receive Flex dollars as part of their compensation package, which they can use to instantly redeem products and e-vouchers from the rewards marketplace.
• Phase 1 (2020): Rewards marketplace was integrated to their existing benefits provider, allowing employees to redeem products and e-vouchers with Flex dollars.
• Phase 2 (2023): Customised white-labelled platform and rewards marketplace launched in 2023 streamlined products and e-voucher availability, allowing for a greater range of rewards provided and increased ease of use.

Impact

• Employees gain access to a diverse, relevant marketplace with 700+ products and e-vouchers from 120+ brands.
• Over 65,000 e-vouchers and 2,000 products were redeemed over the first half of 2023., worth over HKD12 million (S$2 million).
• Digital platform allows for instant redemption and freed up one full-time employee from manual claims processing.